We had a clear vision of what Verinite represents and
wanted to communicate that effectively through our visual identity.
Creating an identity for our company was an interesting exercise. We had a clear vision of whatVerinite represents and wanted to communicate that effectively through our visual identity. It was a fortunate coincidence that the alphabets ‘i’ and ‘t’ are together in the word Verinite. By highlighting the two alphabets in a different colour, we were able to clearly express our line of business.
WHAT DOES THE SYMBOL REPRESENT?
We seek to attain perfection in everything that we undertake and so we used a ‘perfect square’ as the
base of our symbol. We created a ‘v’ and ‘n’ inside the symbol, because the word ‘Verinite’ is composed
of two parts, ‘Veritas’ (which means integrity in Latin) and ‘Infinite’.
WHAT IS THE SIGNIFICANCE OF
The vibrant blue reflects our positive energy and our modern outlook. It is also the colour of the sky, because Verinite is a place that offers unlimited opportunities. The vibrancy of the blue has been softened by a more solemn grey, which reflects our extensive experience in this industry
- WINDOW OF OPPORTUNITY
- VERITAS AND INFINITY